Welcome to North Bay Ford
**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Ford Blue Advantage™: Confidence at Every Turn
Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.
Built for the Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
We're Here For You
North Bay Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great sales team and staff.
I’m leaving a great review for the guest experience and customer service I had with the sales rep, Morgan.
Great service, communication and friendly support!
This was the easiest car buying experience I have ever had. We bought a used Toyota truck for my son’s first car. The whole process was great. There was no pressure or hidden fees and in a couple of hours we were on our way with the truck! Cowboy Ahmad and manager Brent were extremely nice and made the whole car buying experience a breeze. Couldn’t be happier, and I would absolutely buy another car from there. That’s how buying a car should feel!
Jason was fantastic and very personable. Explained all features very thoroughly and didn't pressure me at all. Very positive experience. Kali got me a great rate after some nudging :)
I had a great car buying experience here. I worked with Jason and he knew all the details and ins and outs of the car I was interested in even though it wasn’t a Ford. I’ve been pressured at past dealerships to buy now or agree to certain extras/terms/etc. but I never felt any pressure from Jason and the team at any point. I ended up making a purchase and the process was smooth and I was very satisfied with the base price, lack of add ons to the price, and my rate. Everyone was very personal as well and treated me like a friend. The car was cleaned and prepped and everything was explained thoroughly. I’d recommend to my friends in the area! They’re honest and straightforward folks.
The laid-back and helpful attitude of all the folks I came in contact with made my decision to buy my next vehicle there really easy.
I recently purchased a Ford Bronco Sport Bandlands Sasquatch vehicle at North Bay Ford. The "purchase experience" was quite good. Ample test drive time was provided over various terrain (freeway, hills, winding roads, etc.) with various vehicles. Sales process went very well. Final sales price was slightly less than the online OTD quoted price. All additional fees and taxes were clearly listed and explained. Sales (Victor Aquino) and fiance staff were very professional. I would purchase a new vehicle from this dealer again.
Easiest time buying a car ever. Morgan was super great and very patient with all my questions. He is so knowledgeable and went out of his way to help me. Signing the papers was a very easy process. Overall a great experience! Thanks everyone! Christine Gouygou
Kali was great. She did what she told me she would do. Thanks a lot Kali!
Ford service center provides amazing support and people that work there really care.
Morgan (sales) and Kali (finance) took excellent care when we were shopping for a new truck. No hard sell, lots of understanding and good guidance. Highly recommended, and the best car buying experience in years. Thanks!
Welcome to North Bay Ford
We are thrilled to welcome you to North Bay Ford, where you're always treated like family. Our reputation for excellence precedes us, with customers turning to us to handle all their automotive needs. Why? They know they're guaranteed a world-class dealership experience, from our showroom floor to our state-of-the-art service center.
We roll out the red carpet to treat you to a personalized experience that instills confidence and trust. Our excitement for serving our customers and continuing the Ford legacy is palpable, making your experience enjoyable and rewarding. Fortunately, that experience begins now as we showcase our world-class approach, unmatched selection, and promise of partnership every mile ahead.
Our World-Class Approach: Why Shop With Us
The traditional dealership experience, which relies on fast-talking salespeople and high-pressure tactics, is long overdue for an upgrade. Customers want and deserve more, and we're honored to deliver. Just as Henry Ford transformed the world by thinking outside the box over a century ago, we promise a transformative dealership experience that values your time and trust in us.
Our team prioritizes relationships over sales, recognizing that you're the reason for our success and why we love what we do. By building a lasting relationship with you, we show our vested interest in your unique needs as a driver, listening attentively to personalize your experience. Our values of integrity and respect lay the foundation of these relationships, with our team holding one another accountable for operating with transparency to instill confidence and trust as you navigate the car-buying and owning experience.
Our Shopper's Paradise: From Best-Selling Ford Trucks to EVs and More
As the most trusted Ford dealer in the region, we offer an extensive selection of new Ford vehicles along with used cars, trucks, and SUVs. We've curated an inventory of high-quality models that reflect your unique driving needs, from budget-friendly base trims to luxurious chariots and iconic speed demons. Everything you're looking for in your next vehicle is on our lot; we guarantee it.
Our selection includes the best from Ford, including legendary muscle cars like the Mustang and best-selling trucks like the Ford F-150 and Ranger. You can confidently answer the call of the wild in an adventurer like the Bronco or upgrade your commute with a versatile SUV like the Ford Escape or Bronco Sport. These models share the stage with many others, from EVs like the F-150 Lightning to the performance-tuned Raptor and the spacious Explorer and Expedition.
Our Hassle-Free Financing: Get Excited About Your Purchase
Navigating your purchase is easy and enjoyable with North Bay Ford because, as we mentioned, we don't operate like most dealerships. Instead of inundating you with gimmicks that add confusion and send the sticker price mile-high, we take a different approach. Our transparency and competitive pricing set the stage for a hassle-free finance experience you can genuinely enjoy.
Our finance team will walk you through your purchase options, explaining the advantages of vehicle financing and leasing relative to your situation. This personalized approach sets you up for success in the driver's seat, with your dedicated financial expert guiding you through the process to secure a competitive interest rate with a lender or tailor our lease terms to your driving needs. Our transparency ensures you know every detail of your purchase, from how we value your trade to the available incentives that can help keep more money in your wallet.
Our Promise of Partnership: Service and Parts
Shopping with North Bay Ford guarantees a world-class dealership experience, but the perks don't end when you drive off the lot in your new or used vehicle. Our team is dedicated to handling all your automotive needs today and every day forward. We promise a lifetime partnership with you, following through by giving you a front-row seat to our full-service automotive center.
Our Ford service center and parts department are exceptional and showcase the talents of our factory-trained and certified technicians. Our service team can handle everything from routine oil changes and tire rotations to more complex powertrain repairs, brake tune-ups, and beyond. More importantly, they treat every customer like family and every vehicle like their own, using genuine Ford parts to maintain the integrity of your car down to its smallest component.