Welcome to North Bay Ford

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Ford Blue Advantage™: Confidence at Every Turn

Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.

Teal Ford SVU & Blue Ford Truck
Lineup of Ford commercial vehicles

Built for the Road Forward

Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

An exterior shot of a Ford vehicle driving on a dirt road.

Welcome to North Bay Ford

Serving Santa Cruz, CA

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

Enjoy a hassle-free, personable car-buying experience at North Bay Ford. Our Ford dealership in Santa Cruz has been proudly serving the automotive needs of local Ford drivers for years, so you can trust us to provide all the assistance you require. Whether you're looking to start a new Ford lease, buy a used truck or custom order a Ford nearby, our dedicated, expert team can answer all your questions and help you along the entire process from start to finish!

New Ford and Used Cars for Sale

As your premier Ford dealer, we have a great selection of new Ford vehicles available for sale in Santa Cruz, CA. From the popular Ford F-150 truck to the versatile Ford Escape SUV, you'll find a vehicle that suits your needs and preferences. If you're looking for a sleek and stylish ride, make sure to check out the Ford Bronco and Ford Mustang. With our diverse inventory, you'll have plenty of options to choose from.

If you're not in the market for a new vehicle, our car dealership also has a wide selection of used cars available. Buying a used car can be a great option for those on a budget, and we ensure that all their used cars are of high quality and have been thoroughly inspected. With our diverse selection of used cars for sale in Santa Cruz, CA, you can find a reliable and affordable vehicle that meets your needs.

Your Place for Ford Financing

When it comes to financing, our experts in car loans and Ford are here to assist you. We will guide you through all the finance options available and work tirelessly to find the perfect plan for you. We make it easy to apply for finance with our online finance tool, allowing you to get behind the wheel of your dream Ford vehicle sooner. We understand that financing a vehicle can be a complex process, so our finance team is dedicated to making it as simple and stress-free as possible.

Ford Service and Auto Repairs

If you require car service or repair work in Santa Cruz, CA, our Ford service department is here to help. Our team is committed to helping you with any maintenance or repairs that your vehicle may require. Our skilled technicians can handle routine oil changes as well as more complex repairs to ensure your vehicle is in excellent condition. You can schedule service appointments online or by contacting the service department directly. Additionally, our auto parts team can assist you in obtaining any necessary parts to keep your vehicle running smoothly.

Contact Us

Visit Our Showroom

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1999 Soquel Ave, Santa Cruz, CA, 95062
North Bay Ford 36.981797, -121.998735.