Get to Know North Bay Ford

Shopping for a car can feel like a long, impersonal, and frustrating process, particularly if you try to tackle everything on your own. Fortunately, you do not have to handle everything involving the search for your next vehicle all alone because our amazing team here at North Bay Ford is ready to help you with everything you need. We have been in business for more than 70 years, which means we know a thing or two about customer service and helping people find amazing vehicles they will enjoy for a long time. The most important thing to us, as a car dealership, is the people we get to work with: both our team and our customers.

This human connection is the whole reason for choosing a car dealership, especially one with a proven record and great reputation, as we have built at North Bay Ford. After all, it's the 21st century, and you have plenty of options for buying your next vehicle, but why go through all the hassle and stress of trying to do everything on your own? Instead, meet our amazing team at North Bay Ford and let us help you with what you need so you can focus on the things in life that matter most to you. That's why we're here, after all.

Great People Selling Great Vehicles

Right there, that is the key to our business and how we have managed to succeed and grow for more than seven decades. We believe in the quality of our team and the quality of the vehicles we sell, ensuring you have everything you need once you drive away. That starts with friendly and knowledgeable salespeople who truly listen to you so we can understand what you are looking for. And of course, it includes our fantastic selection of new Ford vehicles and used cars for you to choose from so that once we understand what you need, then we can make sure you drive away in it. All of this comes together to make us the dealership that we are, and we work hard every day to provide you with the best experience possible, ensuring you never feel like you are doing everything alone while shopping for your next car.

Help With Financing and Maintenance

As we said, our team is here to make sure you have people to rely on while shopping for your vehicle, which includes figuring out auto financing. The financing process is incredibly important and arguably the part of things where you might need the most assistance. We can help you explore all of your financing options to ensure you get a great solution that meets your needs and fits your budget. Plus, once you drive away in the right vehicle with payments that work for you, then we will continue to be here to help with long-term service and support. The technicians at our certified Ford service center can help you with everything from simple oil changes and tire rotations to bigger repairs when life throws the unexpected at you. No matter what you need while shopping for or enjoying your vehicle, you can count on us to be here to help.

Call or Come Meet Us Today

Working with the right people makes all the difference when you are shopping for the perfect car, truck, or SUV. Here at North Bay Ford, we have put together some amazing folks who are dedicated to helping you with everything you need as you look for your next vehicle. This includes finding the ideal ride, figuring out the best financing, and enjoying it long after you drive away. No matter what you are looking for, our team is ready to help you find it and have you on the road as quickly as possible so you can get back to living your life. Just remember that you are not alone as you shop for your next vehicle; we have been helping our customers for the better part of a century, and we are ready to help you. Contact us today to get started.

Phone Numbers:Sales Hours:
  • Mon - Wed9:00 AM - 6:00 PM
  • Thu - Sat9:00 AM - 7:00 PM
  • Sun11:00 AM - 5:00 PM
Service Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 5:00 PM
  • SunClosed

Get Directions

1999 Soquel Ave, Santa Cruz, CA, 95062
North Bay Ford 36.981797, -121.998735.